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Your hair type is a starting point. Not the whole story.
Your hair is more than “straight” or “curly.” Prose considers your scalp, lifestyle, environment, and goals to create a formula around you.
★★★★★
600K+ 5-Star Reviews on Review & RefineⓇ
5 reasons your shampoo deserves a rethink.
Start with what your hair actually needs. Get to know the difference a custom approach can make.
60% OFF YOUR CUSTOM FORMULATake the free online consultation. Under 10 minutes
1.3M+ Unique Formulas CreatedScience-Backed ResultsPersonalized to 85+ FactorsLove your first order (or it's on us)
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Ingredients selected for your individual needs.
Your shampoo is made to order with a custom blend informed by your consultation. Every ingredient is highly efficacious, naturally powerful, and free from parabens, sulfates, phthalates, mineral oils, and GMOs.
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Give your routine a clearer direction.
Bring your goals and concerns together in one consultation. Get personalized formulas and directions, so you have a considered starting point for wash day.
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A formula that evolves with you
Your needs can shift. With Review & Refine®, our one-of-a-kind feedback tool, we gather real customer reviews to deliver always-improving formulas, an always-custom fit, and lasting, transformative results.
05
Clinically proven. Backed by Science.
The results are visible from the first wash. Prose Shampoo and Conditioner are scientifically tested for 3X stronger hair and less breakage after just one use.*
*Instrumental test of Prose Shampoo & Conditioner vs. non-conditioning shampoo. Result applies to the tested pair.
Your Custom Routine Starts Here
Let’s start personalizing.
Get your custom formulaGet your formula in under 10 minutes.
Your routine, made personal
Build your custom routine.
Start with your consultation. Discover formulas made around your hair, scalp, and goals.
Custom Shampoo
A cleanse made for your scalp and strands.
Explore product
Custom Conditioner
A nourishing conditioner to soften, smooth, and hydrate
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Custom Hair Mask
A treatment that restores + strengthens hair
Explore productTakes under 10 minutes.
The Prose community
Real people. Personal routines.
Different textures, different needs. A formula made for each individual.
“My hair feels soft and clean.”Olivia P. · Shampoo review, March 13, 2024
“My hair gets clean even without being stripped”Carmen V. · Shampoo review, October 22, 2024
Review excerpts from the Custom Shampoo page. Community photos are separate from these reviews.
FAQs
What makes Prose custom?
Your formula takes your hair and scalp into account, alongside lifestyle and environmental factors. Start with the online consultation.
How long does the consultation take?
Under 10 minutes. Your answers give Prose a picture of your individual haircare needs.
Are there fragrance-free options?
Yes. Custom Shampoo is available fragrance-free, with silicone-free and vegan options also available.
Is the shampoo color-safe?
Prose Custom Shampoo is listed as color-safe, keratin-safe, sulfate-free, and non-stripping.
Where can I read the offer terms?
The current welcome offer is subject to eligibility and terms. Read the full promotion terms before ordering.